Dynamic Ads
Your customers needs and wants change in real time.
Your display campaigns can’t react in time.
Struq uses logic and machine learning to personalise the content of ads in real time to meet the needs of your customers.
Struq gives your customers what they want within an ad.
• Each ad served is unique to that user – tailored to their online interest and activities.
• Creative assets and user data referenced in real time to create dynamic ad.
• Each product/service is deep linked to relevant detail page to enhance conversion rates.
• Displaying tailored relevant advertising based on a user’s intent, results in higher CTR and lower acquisition costs for advertisers.
• To see a real ad please view our demo
* Note the difference between a “dynamic ad” and a “dynamic ad personalised to a user”. The first allows you to serve in dynamic elements into the ad. Although they are dynamic, they are still usually irrelevant to the user as the dynamic content served is not served based on logic that makes the ad more relevant to a user. Struq delivers dynamic ads personalised to a user. These ads are far more effective as the personalised ad is relevant and informative to the user as it is based on the user’s intent. The result of dynamic personalised advertising is increased performance for advertisers.
• Elements of the ad that can be personalised in real time:
–Marketing Messages
–Products/Services
–Call to Action
–Colours
–Images
• Elements can be customised based on:
–User’s browsing activity which includes:
- The products/services the user viewed.
- Advertiser Recommendation Engine based on the products/services the user bought.
- Struq’s Recommendation Engine based on user’s browsing activities.
–The keywords the user searched for.
–The user’s Geography.
–The user’s Language.
–The Time of Day.
–The Content of Website.
–Demographics.
–Past Performance of constituent parts of the ad.