Technology
At Struq we have built the next generation of targeting technology and creative optimisation, which delivers superior performance for advertisers, comprising:
Creates logic about users and applies learning’s across all media;
Matches consumer interest and intent with the right advertiser, product/service, offer etc in real time;
Single ad templates seamlessly deliver unlimited number of personalised customised to users; and
Delivers and reports on dynamic display ads.
Our sophisticated techology allows Struq to match user intent with the right advertiser offer, product, price and description via a dynamic creative.
- Struq’s ad server is a proprietary system developed for use exclusively by Struq.
- Industry best practices have been used in the development of the server to ensure reliability and security to our advertisers, partners and ourselves.
- Struq’s proprietary platfrom has been built using leading technology and on a scalable infrastructure to ensure high availability.
- All ads are delivered within an IFRAME loaded from the struq.com domain. This ensures that all content is ring-fenced by the XSS protection systems built into all modern browsers; protecting both the page hosting the ad content and the ad content itself from any potentially malicious script.
- Struq vets all ad-servers used by the advertisers it works with prior to putting any campaign live through its system.
Struq’s ad server is a proprietary system, combining intent data, dynamic ads and exceptional targeting which results in showing the right ad to the right user at the right time.