Benefits
Display ads perform poorly because:
- Content, marketing messages, offers and products within banner creative are static and predefined by creative teams.
- Customers needs and wants change in real time.
- Current display ads can’t meet the constant changing needs of customers. The result is that the content of the display ads are irrelevant to the majority of user’s who view the ad.
- Irrelevant ads result in banner blindness (where users consciously or unconsciously ignore information that was presented in banners), and wasted ad spend.
Struq’s proprietary technology customizes the content of the ad in real time to meet the needs of the advertiser’s customers (Dynamic Display Ads). For a live demo to see how Struq personalises ads for you please view our demo
Utilizing Dynamic Ads:
- Converts in-market users before they choose a competitor;
- Improves the user’s experience with the advertiser’s brand through relevant informative ads; and
- Delivers Superior performance for advertisers.